Here at our online home for Valpak, you’ll find lots of information and ideas on how to use marketing to PUSH the boundaries, CLICK with new customers online and TAP into new markets. We hope you like what you see while you’re here, and can use these ideas to create smart marketing campaigns that work.
Our Business Is To Grow Your Business
“If you build it, they will come” and other myths that keep you from getting the market share you want I’ve heard it said that if you aren’t out there taking market share by advertising your business, you’re giving it to your…[Read More]
If you’re trying to come up with an offer for your business that is compelling, meaningful and sustainable, here are nine strategies you can use to get those creative juices flowing. Showcase your every-day values. Find the things on your product roster…[Read More]
Getting your marketing ducks in a row isn’t hard if you follow these tips It’s already April and whether you haven’t made a plan for the rest of the year, or it’s time to do a quick performance review of your existing…[Read More]
Did you know that 70% of people think couponing is just as much a part of American life as apple pie? People expect discounts, and even prefer businesses that offer them. In fact, there are some items people refuse to buy without a…[Read More]
In Part 1 of my list of “Direct Marketing Terms You Need to Know,” I explained some key direct marketing buzzwords. It’s time to get the flashcards out again because here’s a list of terms that covers digital marketing. Sure, these terms…[Read More]
Every business has their own language… Like…“So let’s mail four NTAs, which is 40M this month, with your CP44 ad.” Or… “For your solo mailing we’ll mail 1MM 4/4 with an aqueous coating.” Huh? Spend enough time around a direct marketer in…[Read More]
“Why put off tomorrow what you can do today?” One of the questions I often hear from our clients is how often they should track redemptions. The answer is simple: every day. Reconcile redemptions daily. Don’t do it every week. Don’t do…[Read More]
Most Puget Sound business owners we work with, like you (and me, for that matter), wear a lot of hats and look to folks with a variety of expertise to keep us informed. When it comes to your marketing hat, that’s what…[Read More]
One of the most creative and successful marketing strategies in… well…the history of sales strategies, is celebrating a big birthday this year. The coupon is turning 125 years old. What started out as a simple ticket to sample a product has evolved…[Read More]
How to break away from the competition and promote your business at a premium price. Would you pay $20 for an apple? Me neither. Why? Because an apple is an apple, right? According to author Mike Michalowicz who talks about this concept…[Read More]
