“If you build it, they will come” and other myths that keep you from getting the market share you want I’ve heard it said that if you aren’t out there taking market share by advertising your business, you’re giving it to your…[Read More]

She may not always give you the answer you want, but she’ll give you the one you need to hear. She’s the one you can trust to tell you like it is. He may not be known for his tact or for…[Read More]

Plan Ahead. Sounds simple enough, right? But we both know all too well about “the best laid plans”. Some days you feel like a firefighter, putting out unexpected fires at work.  A short meeting turns into a long one, an unexpected phone…[Read More]

Getting your marketing ducks in a row isn’t hard if you follow these tips It’s already April and whether you haven’t made a plan for the rest of the year, or it’s time to do a quick performance review of your existing…[Read More]

Did you know that 70% of people think couponing is just as much a part of American life as apple pie? People expect discounts, and even prefer businesses that offer them.  In fact, there are some items people refuse to buy without a…[Read More]

In Part 1 of my list of “Direct Marketing Terms You Need to Know,” I explained some key direct marketing buzzwords. It’s time to get the flashcards out again because here’s a list of terms that covers digital marketing. Sure, these terms…[Read More]

Most Puget Sound business owners we work with, like you (and me, for that matter), wear a lot of hats and look to folks with a variety of expertise to keep us informed. When it comes to your marketing hat, that’s what…[Read More]

One of the most creative and successful marketing strategies in… well…the history of sales strategies, is celebrating a big birthday this year. The coupon is turning 125 years old. What started out as a simple ticket to sample a product has evolved…[Read More]