Think all coupon-ers are cheapskates? Think again.
All too often I meet business owners who have made marketing decisions based on a hunch or their own personal preferences and end up spending their marketing dollars in the wrong channels. I don’t want you to be one of them.
Don’t assume that today’s modern “couponer” fits the same penny-pinching stereotype from the past. You might be surprised to learn who is using coupons to find products and services just like yours.
Think you know who gets Valpak? Let’s play a game of Fact or Fiction! Enter your name and click “START” to take the quiz.
Well, how did you do?
Most business owners are surprised to hear that the average, modern-day coupon user is more refined than they were even just a decade ago.
Is the typical Valpak user what you expected, or did we bust any myths? Were you surprised that the average North American Valpak user exceeds the national average in the areas like income and education? How does your target audience stack up against the Valpak user?
Guess what: We have even more specifics on the typical Valpak user in our market. If you want to see them, let me know!
Source: Nielsen Claritas – 2000 Census with current year projections.