“We see a significant amount of coupons coming in and as such the ROI with Valpak is evident,” says Alan Fosco, Managing Partner at Green Iguana Bar & Grill in Tampa, Florida. One of the programs he chose was an e-mail campaign that was sent to Valpak consumers in November 2011. He reports, “We are still seeing these come in several months after the e-mail went out and are very happy with the new customers it has generated. We recommend Valpak’s print and digital products and plan to use them again.”
“We get a lot of return from Valpak.com coupons as well as the partner sites. It gives us more exposure and allows us to reach a wider radius of consumers” says Amanda Braun, Jay’s Shoe Box, New Jersey. Amanda also states that other benefits include the ability to update their online promotions more frequently and highlight special sales events.
Nick Andricopulos, President of Nick’s Barbecue in Chicago, Il, has advertised in The Blue Envelope and on Valpak.com for years to draw hungry customers to his five restaurant locations. This year, he also began advertising with Valpak Deals. In addition, Nick chose to utilize the Valpak Business Center (VBC), a Valpak solution that makes his Deal voucher redemption and validation process easier and faster. Nick tells us, “So far, we are happy with the initial response and would recommend Valpak Deals and the VBC to other businesses. We feel good about using the VBC to track the use of our Valpak Deals. It has helped traffic new and existing customers.” And, Nick adds, “The VBC is easy to use.”