Push. Click. Tap.®

Here at our online home for Valpak, you’ll find lots of information and ideas on how to use marketing to PUSH the boundaries, CLICK with new customers online and TAP into new markets. We hope you like what you see while you’re here, and can use these ideas to create smart marketing campaigns that work.

Our Business Is To Grow Your Business

9 Ways for Coming Up with Stellar Offers That Work

If you’re trying to come up with an offer for your business that is compelling, meaningful and sustainable, here are nine strategies you can use to get those creative juices flowing. Showcase your every-day values.  Find the things on your product roster…[Read More]


How to Know If Discounting Is Right for You

Did you know that 70% of people think couponing is just as much a part of American life as apple pie? People expect discounts, and even prefer businesses that offer them.  In fact, there are some items people refuse to buy without a…[Read More]


The Most Important Thing to Know About Tracking Coupon Redemptions

“Why put off tomorrow what you can do today?” One of the questions I often hear from our clients is how often they should track redemptions. The answer is simple: every day. Reconcile redemptions daily. Don’t do it every week. Don’t do…[Read More]


Happy Birthday, Dear Coupon!

One of the most creative and successful marketing strategies in… well…the history of sales strategies, is celebrating a big birthday this year. The coupon is turning 125 years old. What started out as a simple ticket to sample a product has evolved…[Read More]


12 Reasons to Promote Your Holiday Offers Now

It’s time to deck the halls. Valpak just wrapped up its annual holiday spending survey asking over 1,000 of consumers about their plans for holiday shopping and uncovered that now is the time when many consumers start looking for deals on their…[Read More]