QR codes are certainly an “in” thing in digital marketing today. As a consumer, I think they add an element of fun to advertising and I’m always eager to scan them. As a business owner and marketing professional, I think they are an exciting, affordable way to engage with consumers. Like any advertising technique, what...

part-2-4-steps-to-effective-qr-codes

During this season of giving, and as we approach the end of another year, I’ve been spending a lot of time thinking about next year and giving back to the community that supports my business. Determining which charity to be involved is another difficult decision we have to make. I’m confident that as a business...

tips-on-philanthropic-giving-for-small-businesses

QR codes, or “quick response” codes, are just that: a fast, convenient way to speed up response between a customer and a business. Plus, QR codes just have so many fun applications. I love to hear about how my advertisers use them to speed up the sales cycle, as well as the fun ways other...

part-1-creative-ways-to-use-qr-codes

At some point, every business owner has heard the words “I can’t afford you.”  It may put you on the defense, sting a little bit or give you motivation to keep selling. When you hear that phrase, what do you do? What should you do? Over the years, I’ve figured out one way to overcome...

the-%e2%80%98sell-your-value-better%e2%80%99-technique

It’s almost Valentine’s Day. And spring is right around the corner, you know. No, I haven’t gone mad, and I haven’t gotten my holidays mixed up; I know it’s still November. The thing is, in advertising, you have to think a few seasons ahead. Consumers today expect to see seasonal offers and promotions all throughout...

how-to-plan-seasonal-offers

Get ready: The biggest day of the year for small business is coming on Saturday. November 24th is Small Business Saturday®. Small Business Saturday sits between Black Friday and Cyber Monday and is dedicated to supporting you, the small businesses that help fuel your local economy. Last year, over one hundred million people shopped small...

how-to-get-your-business-ready-for-small-business-saturday

Here’s a bit of digital trivia for you: There are more devices connected to the Internet than there are people on Earth, and the web contains more than 8 billion pages (source) – and that’s just as of today. No telling how those numbers will change in a few short months. Mindboggling, isn’t it? To...

tips-for-monitoring-your-online-presence

It truly is a mobile world and I am amazed by the technology available to benefit businesses and provide conveniences to customers. I was in Nordstrom Rack over the weekend, waiting in a zigzagging, endless line to purchase my items, when an associate walked up to me with their mobile device and asked if I...

what-is-a-mobile-credit-card-reader-and-is-it-right-for-your-business

I am amazed at the power and goodness of human kind when we come together to give back and take care of our fellow citizens that are suffering. In the wake of Hurricane Sandy, and now the Nor’easter, this has never been more true. There’s proof of it here, in this moving article from Mashable,...

how-to-get-your-business-involved-in-hurricane-sandy-relief-efforts-business-owners

Black Friday isn’t just a holiday for national retailers. There’s big opportunity for local marketing too. Here are ways to market your business this holiday season. Black Friday is the biggest shopping holiday of the year. Last year, over 226 million people across  America hit retail, small business, and online stores in search for great deals....

how-to-promote-business-on-black-friday-small-business-advertising-tips-that-really-work