10 Tips for Building a Successful Loyalty Program

It’s no question why certain traditional approaches to business practice have endured, but it’s also no secret that the business world has been experiencing significant changes in recent years. The rise of social media and mobile marketing, for example, has impacted the way small and large companies communicate with their customers. These changes are paving...

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4 Best Direct Mail Advertising Tips to Improve Conversions

While online marketing has seen increased popularity when it comes to reaching a business’s target audience, direct mail advertising is also a highly effective approach. In fact, this more traditional advertising technique can result in a high conversion rate and big sales numbers when done correctly. We’ve put together four tips for using direct mail...

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How Marketing is Like a Puzzle

Doesn’t it seem like the best inspiration comes in unexpectedly ways from the world around you? For example, recently I was thinking about how marketing is like a puzzle; each piece of a great campaign should complement and supplement the other pieces! Call me crazy, but I love a challenging and creative puzzle because of...

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13-business-tips-you%e2%80%99ll-be-glad-you-remembered-in-2013-part-2

13 Business Tips You’ll Be Glad You Remembered in 2013: Part 2

13-business-tips-you%e2%80%99ll-be-glad-you-remembered-in-2013-part-2

  In Part 1 of my 13 Business Tips You’ll Be Glad You Remembered in 2013, I walked through 7 of my favorite posts from the past year that will help guide your business plans in the coming year. Now that the  excitement of the new year has settled in for a week, it is...

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Get Savvy About the Online Advertising Landscape

get-savvy-about-the-online-advertising-landscape

Your guide to navigating all the options and finding the right digital display advertising avenue Creating a well-rounded marketing campaign for your business is important to make sure you’re reaching your customers everywhere they shop – and that includes online. If you’re considering display advertising as a part of your overall digital marketing strategy, understanding...

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13-business-tips-you%e2%80%99ll-be-glad-you-remembered-in-2013-part-1

13 Business Tips You’ll Be Glad You Remembered in 2013: Part 1

13-business-tips-you%e2%80%99ll-be-glad-you-remembered-in-2013-part-1

Happy New Year! If you’re like me, you are getting a million emails about great resolutions to make and how to keep them. While the sentiment is a good one, sometimes those reminders can feel uninspired and even add pressure to this already busy time of year! But at the same time, the beginning of...

13-business-tips-you%e2%80%99ll-be-glad-you-remembered-in-2013-part-1

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Let the Holiday Spirit Influence Your Business

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Warning: with the nostalgia of the holidays closing in, our take on customer service this week is a bit more “warm and fuzzy” than usual! For most people, at some point in life after childhood but even before becoming an adult, the significance of a gift stops being about the actual, physical present. No one...

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Got Word of Mouth? Business Advertising Techniques for Increasing Referrals

got-word-of-mouth-business-advertising-techniques-for-increasing-referrals

How to advertise your business using one of the oldest advertising techniques around I remember when I first found the place in my hometown of Phoenix with the best salads. I told everyone I knew about it and insisted they try it out. Positive word-of-mouth like that can be a powerful force in any business...

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For Advertising Businesses Valpak Teams up with Roximity to Bring You Drive-By Deals

for-advertising-businesses-valpak-teams-up-with-roximity-to-bring-you-drive-by-deals

Imagine you are driving your car, running errands and checking things off your to-do list. Then, suddenly, your car begins to speak. It tells you that you can get a discount on your groceries at a store less than a mile from you. Then it tells you about a great offer at one of your...

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Part 3: 5 Things You MUST Do Before Using a QR Code

part-3-5-things-you-must-do-before-using-a-qr-code

I’m crazy about QR codes, can’t you tell? This is 3 of 3 in my series about how to use QR codes as tool in the in your direct marketing toolbox! So far, I’ve talked about the four steps to using QR codes and creative ways to use them. Now, I want to give you...

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124 Not-So-Boring Marketing Ideas for Small Business from Really Smart Bloggers

best-small-business-advice-series-124-not-so-boring-marketing-ideas-for-small-business-from-really-smart-bloggers

“Best Small Business Advice Series” This exhaustive list was created for you by a team of marketing geniuses at Valpak Tired of reading about hum-drum marketing “advice” you’ve heard before? So are we. That’s why we’ve put together a list of really great ideas about marketing – from strategy to practical tips you can implement...

best-small-business-advice-series-124-not-so-boring-marketing-ideas-for-small-business-from-really-smart-bloggers

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Digital Coupons: The Clipping-Edge of Online Marketing

digital-coupons-the-clipping-edge-of-online-marketing

Twitter and the blogosphere was abuzz recently with hundreds of people praising our Valpak app. (There were so many downloads, it was the  #6 app on the free lifestyle apps list … and that’s such a big deal to the techie crowd around here that they got me excited about it, too.) And while it’s...

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your-guide-to-mobile-marketing-in-2013

Your Guide to Mobile Marketing in 2013

your-guide-to-mobile-marketing-in-2013

Mobile is essential to marketing your business in 2013. Here are the marketing must-do’s for small business in the new year. 2013 is exactly three weeks away. I don’t know about you, but I love this time of year because I can’t help but reflect on another year come and gone, while I lay the...

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