Last week, we discussed restaurant relationships. When you think about it, owning a restaurant is personal business. You provide the environment where families choose to spend time together, where potential relationships are explored on a first date, where friends can feel comfortable catching up, and where people gather to celebrate major milestones. Naturally, the foundation...

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There’s a lot of unsolicited advice out there about direct mail from other small business owners, direct mail consultants, business consultants, sales experts and… well, the list goes on. If you’re in the mood to take advice or seeking out “how to” direct mail tips, why not take it from the leader in direct marketing...

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“A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service.” –David Ogilvy It is no secret that the restaurant industry is one with both fierce competition and fierce loyalty. Every family has their go-to restaurant and...

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It’s an exciting time here at Valpak! We’re harnessing the power of print, online, and mobile technology to help businesses find new customers and keep them coming back. We’re not just evolving our business. We’re leading a revolution into a 360 degree suite of digitally enhanced solutions. To showcase the Valpak Revolution, we debuted our...

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Tips on boosting your local online marketing with content that’s just too hard to resist You spent the time to write and edit your blog post and now that it’s finally done you hit “publish.” You wait, and wait, and wait; but nothing happens.  Sound familiar? Well, I feel your pain, but I’ve learned that...

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Did you know that two-thirds of consumers want to receive special offers by text message? Yep, you read that right. And nearly half of consumers are likely to opt-in to a SMS messaging list. That’s a lot of potential to reach your customers, no matter where they are! Stats like those are enough to make...

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Have you found yourself wondering how to promote your business in 2013? Isn’t it funny how looking back can tell you a lot about the future? I took a minute to reflect on 2012 and all the content I shared on my blog about ways to market your business and I saw four major themes....

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Would you be surprised if I told you that a majority of small businesses with more than $1 million in revenues are spending only 5% on marketing? And even more interesting is that the majority of that budget is spent between April and June. How does that compare to your marketing spend? Check out the...

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Have you heard the good news? Or better yet, have you seen it? Consumers nationwide are excited to see what their local businesses have to offer through the Roximity app. They’re eager to connect with the “shop around the corner,” giving small businesses around the country the ability to reach into the lives (and cars!)...

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What do you sell? Are you selling the set of products or services defined on your price sheet, or do you sell the promise of an experience? I would argue that every business owner sells an experience… whether they’ve clearly identified it or not. And that “promise” is the foundation for your most genuine and...

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