Imagine with me for a minute: It’s a perfect spring day. You and your family or friends head to explore a local park and enjoy a picnic. There’s just one problem. You haven’t made your weekly grocery trip, so your pantry is running-on-empty. You whip out your smartphone and do a search for local sandwich...

capture-on-the-go-customers

Just like the secret side options at a restaurant or the back-road shortcuts through town, some things have to be learned from experience or shared with you by someone who already knows. Direct mail is no exception to that rule. I know it can be tough for first time advertisers, so I want to share...

7-direct-mail-questions-you-didnt-know-you-needed-to-ask

In the age of mobile and fast paced environments, technologies have emerged to provide faster, more convenient ordering and payment options for restaurants.  These technologies include: Mobile Ordering Fast food and fast casual chains, including brands like Pizza Hut, Jimmy John’s, and Moe’s have been quick to adopt ordering technology that uses mobile internet or...

restaurateurs-are-you-embracing-the-latest-digital-ordering-payment-technology

Punxatawny Phil didn’t see his shadow on Groundhog Day, most of the world lost an hour of sleep one night a few weeks ago, and the April Fools have played their jokes… so springtime must be here! As temperatures rise and plants begin to bloom, it’s no wonder that Earth Day falls in April. Did...

april-is-earth-month-grow-the-world-and-your-small-business

When it comes to advertising your business, you probably consider using some combination of these tools: your website, social media accounts, coupon design, marketing flyers, business cards and handouts, SMS texting, in-store promotional materials, and more. What do they all have in common? Well, aside from your company’s branding front and center, they all need...

harness-the-business-advertising-power-of-visual-content

Did you know that each year more than 825,000 tons of clothes are dry-cleaned? Talk about opportunity. From job interviews to special occasions and daily work-wear to delicate fabrics, people want to look their best and rely on their local dry cleaning business to help them achieve that! It is no wonder that the dry...

growing-your-dry-cleaning-business-convenience-and-quality

Did you know that March is Red Cross Month? Oh, you didn’t? Well, it got me thinking about the non-profit organizations in our area. As we all know, many businesses take it upon themselves to donate in times of hardship, like after Hurricane Sandy. Naturally, helping out any time of the year is a worthwhile...

benefit-the-community-and-grow-your-business-how-the-local-nonprofit-can-help-you

Last week we discussed some strategies and tactics you can use to build long lasting relationships with your auto customers. When you’re spending time handling customers in the store, making sure you offer the best variety of products and services, and getting “grimy” with the vehicles in the garage, it’s no wonder running an efficient...

hitting-the-road-building-your-auto-repair-business-part-2

“The winner ain’t the one with the fastest car; it’s the one who refuses to lose.” – Dale Earnhardt From products and services offered to pricing and promotions, there is no question that the auto-repair industry can be dog-eat-dog. The reason it is so competitive is that it fulfills a valuable and essential need in...

hitting-the-road-building-your-auto-repair-business-part-1

The number of consumers receiving coupons via mobile devices is expected to rise by 30% in 2013 to more than 500 million people.  With this growth in mobile, the opportunities for reaching curious customers on their mobile phones grow larger each day. With the launch of the Valpak app for Windows Phone 8, your Valpak.com...

valpak-stays-on-the-cutting-edge-of-mobile-couponing-with-launch-of-new-windows%c2%ae-phone-8-app