“You don’t have to brush all your teeth – just the ones you want to keep.” It is not uncommon to hear a groan in response to the phrase “I have a dentist appointment today.” This blame is often misplaced, but unfortunately...

200 Billion. It’s kind of a silly sounding number, right? It’s so large; we can hardly wrap our minds around it. But did you know that in the U.S., consumers send almost 200 billion texts per month? As a marketer, when I...

Imagine with me for a minute: It’s a perfect spring day. You and your family or friends head to explore a local park and enjoy a picnic. There’s just one problem. You haven’t made your weekly grocery trip, so your pantry is...