THE VALPAK REVOLUTION Meet your Indianapolis Valpak team! We have been helping businesses large and small target their consumer since 1968. From print to online, we can help your business in both directions. Contact us today to start your marketing campaign and…
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The Indy Team
“When I started this business over 15 years ago, I chose Valpak® as my direct mail…
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Here’s a bit of digital trivia for you: There are more devices connected to the Internet than there are people on Earth, and the web contains more than 8 billion pages (source) – and that’s just as of today. No telling how…
The 3 M’s of Marketing – and How to Create Successful Ads
Have you ever wondered why some offers seem to work better than others? How do you make a successful ad? First, remember that very rarely does success come from a “one and done” approach – it takes trial and error over time…
And the good news keeps coming! Valpak and Savings.com working together to get your offers seen by millions more consumers
Well, there was big news at Valpak last week! In case you missed it, our franchise’s parent company, Cox Target Media, acquired Savings.com, another top online destination for savings, personalized deals and the most knowledgeable money-savings experts online called the “DealPro” community.…
Boosting Business With this Summer’s Staycation Trend
Looks like “staycations” are the “in” thing to do this year. (Pun intended.) You see, in our latest consumer spending survey, called The Valpak Consumer Savings Report*,we learned that gas prices are mostly to thank for scaled back vacation plans and changes…
Where Are You @?
Where are your customers @? Is that also where your marketing is @? (Check out the video and you’ll get the “at” jokes.) Joking aside, in this fast-paced world, customers are bombarded with marketing messages every second. It’s more important now than…
Beware of “Newfangled Whizbang” Syndrome
In 2012, direct mail will be just as powerful as ever Shiny-new-object syndrome is running rampant throughout the business world. Across all industries, we are seeing unfettered excitement to try the newest marketing technology and jump on the advertising bandwagon of the…
We’re on the NEWS!
We’re on WTHR! Valpak’s Semi-Annual Savings Report was featured on WTHR last week! The survey shares insights about how consumers manage their spending and saving over the course of the holidays. The key takeaway? Most shoppers have already started crossing off purchases…
20 Simple Ways to Improve the Performance of Your Ads
Lessons learned from 40+ years in the industry You have 3-5 seconds to get their attention before they move on to something else. That’s it. No second chances. Believe it or not, it takes just a few seconds for the average consumer…
Are You Out of Sight, Out of Mind?
And other ways to think about why frequency matters in marketing Don’t panic, but we’re going to get scientific for just a moment. There’s a term in advertising, called effective frequency. It’s the number of times a person must hear or see…
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We are so happy you found our online portal. We will post frequently, so check back often! Here you will find regular updates, helpful information, and business marketing insights from the knowledgeable, friendly and enthusiastic team