“If you build it, they will come” and other myths that keep you from getting the market share you want I’ve heard it said that if you aren’t out there taking market share by advertising your business, you’re giving it to your…[Read More]

She may not always give you the answer you want, but she’ll give you the one you need to hear. She’s the one you can trust to tell you like it is. He may not be known for his tact or for…[Read More]

If you’re trying to come up with an offer for your business that is compelling, meaningful and sustainable, here are nine strategies you can use to get those creative juices flowing. Showcase your every-day values.  Find the things on your product roster…[Read More]

Plan Ahead. Sounds simple enough, right? But we both know all too well about “the best laid plans”. Some days you feel like a firefighter, putting out unexpected fires at work.  A short meeting turns into a long one, an unexpected phone…[Read More]