Well, there was big news at Valpak last week!
In case you missed it, our franchise’s parent company, Cox Target Media, acquired Savings.com, another top online destination for savings, personalized deals and the most knowledgeable money-savings experts online called the “DealPro” community.
If you didn’t already know, Valpak has 44 years of experience mailing savings across America and reach more than 40,000,000 mailboxes with the Blue Envelope® every single month. And, Valpak.com hosts 40,000 offers from businesses like yours, and that content is distributed to some 150 additional sites and apps for mobile devices. Millions of consumers see and respond to Valpak offers today in print and online.
None of that will change. Valpak.com and Savings.com will continue to operate independently, but now we’ll share offers and other content.
This is obviously great news for us, but what does this mean to YOU?
Well, now that we’re working with Savings.com directly, your Valpak.com advertising will get an impressive online boost because Valpak.com offers will soon be prominently featured on Savings.com’s local offer section.
And 5 million visitors a month go to Savings.com … that’s 10 million more potential eyeballs – all planning purchases – on your offers and message! We’re committed to getting your ad seen in the mail, on the phone and online in more homes than ever before.
The idea that marketers can blanket consumers with bulk offer distribution is out of date – and you know that Valpak has always been about targeting the most relevant consumers with great local offers like yours. This acquisition reinforces that future of impactful, efficient marketing – both in the mail and online – to reach your customers and achieve your business results.
By the way, that’s why we’ve been writing so much about the importance of crafting the right offer, choosing the right medium and truly knowing your customer.
If you’re interested in reading the official news release, you can do that here.
Click on the image to see the full-size infographic!
Are you as excited as we are? What other questions do you have about the acquisition?
Valpak
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