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7 Small Business Marketing Articles for Holiday Reading

Small Business Marketing Articles for Holiday Reading

Have you taken a breath yet? Soon enough, we hope, as the holiday rush draws to a close. Well, while you’re off enjoying eggnog, presents and the holiday spirit, we wanted to make it easy for you to spend a minute and get caught up on the latest in small business marketing news and tips.

Here is our “best in small business marketing” holiday edition to help prepare you for smooth sailing into the New Year.

5 Small business marketing tips that won’t break your bank – Project Eve

Allocating budgets wisely, and efficiently, is one of the biggest concerns for small business owners. Take these tips from Project Eve to find an affordable action plan you can get your whole business behind.

Direct mail still has a pulse – 360 Comm

You don’t have to tell us that direct mail marketing has a great response rate, but it’s still nice to find a great example of direct marketing done right. Take a cue from the Wounded Warrior project for your next campaign.

How to land the perfect image on your social profiles – Social Media Today

When it comes to social media, visual content is king. That’s because one photo can say a lot about your brand and your business, as well as drive serious engagement on your social media profiles. Learn what you should be doing with your visuals with these tips.

Getting your 2014 marketing budget ready for action – Steamfeed

They say those who spend a little more time planning might spend up to half the amount of time executing plans. Therefore, it’s important for you to plan out your 2014 marketing budget to remain focused and productive in the coming year.

14 Small Business Marketing Ideas for 2014 – Business Advisor Blog

2014 is almost here, and with it comes a chance to take a look at your marketing strategy. From realigning your approach to direct marketing to refocusing on customer service, 2014 is all about maximum growth for your business.

Mobile marketing advantages for small business – Onbile Blog

In 2014, you can’t afford to disregard the impact mobile marketing can have on your business. Get up-to-date on all things mobile to stay informed of this powerful marketing tool.

Why should direct mail campaigns be a part of your marketing plan? – JS McCarthy

As you head into the New Year and start planning your marketing, be sure to include direct mail. If you’re not sure, hop over to this article from J.S. McCarthy Printers for a few reasons that might just leave you wondering why you’d ever exclude direct mail marketing.

The future of marketing: 4 things you need to know – Inc.

As 2013 comes to a close, it’s natural to reflect on the current marketing landscape, and especially your marketing. Instead, why not look forward this year? Try focusing on getting ready for the direction marketing trends are heading.

Now that you’re caught up on the latest in small business marketing for the New Year, check out our 2013 recap article (link to post) to get even more tips for a successful year ahead.

How are you getting your business ready for the New Year over the holidays?

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Valpak

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.
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