It’s clear that the “savings mindset” and sense of joy in finding deals have endured through the recession.  Coupon usage remains popular and consumers are utilizing multiple savings sources more and more to simplify their shopping experiences.  With the influx of coupons offered through digital and mobile outlets, consumers are finding value and savings across...

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On Sunday, people all over the world paused to honor a wonderful and influential person in their lives – Mom. Whether it’s the mom you grew up with, a caring motherly neighbor or a mentor you can rely on, lives are impacted by these wonderful women day in and day out. The power and “reach”...

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The Internet has provided businesses with a plethora of possibilities when it comes to marketing, many of which are cost effective and only require a minimal investment. Here are some popular advertising techniques that have worked for many businesses and can also work for you. Pay-Per-Click (PPC) Advertising If you’re looking to get your products...

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As the leader in direct marketing with over 40 years of experience, our team at Valpak has more than a few trade secrets to keep. Recently we let Tampa Bay’s Fox 13 consumer reporter come behind the scenes and check out how we get those familiar blue envelopes out the door. Take a look: http://www.myfoxtampabay.com/story/22082669/2013/04/25/valpak-ventures-from-direct-mail-to-digital-coupons...

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Last week we discussed how you can grow your dental practice from inside your office through cleanliness, exceptional service, and easily accessible marketing materials patients can take home. But what happens outside the office in between visits can be just as important to building a loyal base of patients and especially to attract new visitors...

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“You don’t have to brush all your teeth – just the ones you want to keep.” It is not uncommon to hear a groan in response to the phrase “I have a dentist appointment today.” This blame is often misplaced, but unfortunately it happens for many people who have experienced a cavity, root canal or...

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200 Billion. It’s kind of a silly sounding number, right? It’s so large; we can hardly wrap our minds around it. But did you know that in the U.S., consumers send almost 200 billion texts per month? As a marketer, when I hear that, I can’t help but see great potential for reaching consumers through...

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As the saying goes, you only get one chance to make a good first impression. That’s why the elevator pitch is an essential tool in your businesses marketing toolkit. You’ve built and marketed a business, and now you’re finally face to face with a potential client. It’s time to deliver. Don’t lose an opportunity with...

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Imagine with me for a minute: It’s a perfect spring day. You and your family or friends head to explore a local park and enjoy a picnic. There’s just one problem. You haven’t made your weekly grocery trip, so your pantry is running-on-empty. You whip out your smartphone and do a search for local sandwich...

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Just like the secret side options at a restaurant or the back-road shortcuts through town, some things have to be learned from experience or shared with you by someone who already knows. Direct mail is no exception to that rule. I know it can be tough for first time advertisers, so I want to share...

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