Case Study: United Restaurant Group Sees Results with Direct Mail

It’s the age old question for all small businesses. Is my advertising working? The answer is a fundamental part of marketing and growing your business. If your advertising is not working, you need to make adjustments. If it is working, you might want to expand your scope, or test out alternatives to find the perfect...

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Reduce Your Small Business Stress

Business owners are notoriously stressed out, and it’s not surprising! Did you know that 1 in 10 small business owners report that they work, on average, more than 70 hours per week? In fact, that stress is so great that 44% believe it is negatively impacting their health. Yikes! While some stress makes you productive,...

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Don’t Let Your Direct Mail Ad Be a One Hit Wonder

Quick! What’s the last advertisement you saw? Can you remember what it was about? Can you remember the company it promoted? In this day and age, there are a lot of advertising campaigns that go viral. Super Bowl commercials, for example, are often seen by millions more after they originally air during the game. Then,...

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It’s the age old question for all small businesses. Is my advertising working? The answer is a fundamental part of marketing and growing your business. If your advertising is not working, you need to make adjustments. If it is working, you might want to expand your scope, or test out alternatives to find the perfect...

case-study-united-restaurant-group-sees-results-with-direct-mail

Business owners are notoriously stressed out, and it’s not surprising! Did you know that 1 in 10 small business owners report that they work, on average, more than 70 hours per week? In fact, that stress is so great that 44% believe it is negatively impacting their health. Yikes! While some stress makes you productive,...

reduce-your-small-business-stress

Quick! What’s the last advertisement you saw? Can you remember what it was about? Can you remember the company it promoted? In this day and age, there are a lot of advertising campaigns that go viral. Super Bowl commercials, for example, are often seen by millions more after they originally air during the game. Then,...

dont-let-your-direct-mail-ad-be-a-one-hit-wonder

If you have yet to file your taxes this year, you’re not alone! Taxes can be confusing and time consuming for many small business owners, so it only makes sense that people hold off, in order to gather more information. However, the time has finally come to get your small business’ taxes completed before the...

small-business-resource-round-up-tips-for-tax-season

You’ve got it all – a fantastic product or service, and a killer advertising campaign. Nothing can go wrong, right? Well, not so fast. The biggest mistake we find small business owners making is overdoing the information within their direct mail ads. You love your business, and with good reason! That means it can be...

stop-wasting-your-time-with-this-mistake

Not only does April kick off with one of the silliest days of the year, April Fools’ Day, but it’s also National Humor Month, and brings the promise of spring sunshine. Needless to say, we are feeling pretty light-hearted and optimistic about this coming month. In that spirit, we thought we’d offer a twist on...

how-to-use-humor-in-your-direct-mail

The offer. It’s the backbone of a good direct mail campaign, and it’s what your recipients are looking for in the direct mail you’re sending them. That being said, creating that “great offer” may be easier said than done. We decided that we’d pull back the direct mail marketing curtain and reveal some of our...

dont-sell-your-marketing-short-create-a-great-offer

The first time you rode a bike, did you do it without falling? Apply this concept to marketing. The first go at a new marketing activity, or campaign, may not be your most successful, and after more than 40 years in the industry, we’ll be the first to tell you that’s ok. What matters is...

4-signs-your-marketing-needs-a-facelift

As you probably know, your business website is one of your most valuable resources for growing your business. It’s the online hub that represents your brand, your business’ mission and sends customer to your phone, door or email inbox. This means what your website does or doesn’t have is important to its success in building...

9-things-small-businesses-should-have-on-their-website

Spring is just around the corner. No, really. The first day of spring is just two days away! As a small business owner, you may be looking forward to an influx of tourists to your town on vacation, or you may be dreaming of your own impending vacation in the sun. Before we get too...

how-to-spring-clean-your-small-business